The Internet has significantly changed the commercial field for B2C sales. There are many retailers and product brands who are already selling their products with the help of e-marketplace, shops, etc. The e-commerce marketplace or the online e-commerce marketing is the place where a single person can even find a variety of different brands of product or services which are coming from multiple vendors, shops or person on the same platform.

Ecommerce Marketplace

E-commerce marketplace is the primary type of multichannel e-commerce where products and inventory information is provided by multiple third parties. In today’s competitive world, e-commerce has become the most exciting sector. The entire e-commerce marketplace runs on one software infrastructure. This allows the vendors for selling their goods and services at one website. Despite all the favorable factors, e-commerce has not been easy for many startups to face the challenges of the industry.

Types of E-commerce Marketplace

There are many different types of e-commerce development which are based on different business models or the methods of their operations such as:-

1. A buyer-oriented e-marketplace

This marketplace is run by buyers who need to establish an effective purchasing environment. It helps buyers to lower down the administrative cost and get the best price from the suppliers.

2. Supplier-oriented e-marketplace

To establish an efficient sales channel and thus increase the visibility, this marketplace is oriented by a large group of suppliers. They are also called as supplier directory and usually are searchable through the product or services which are being offered.

3. Independent e-marketplace

Usually, this is a B2B online platform which is being operated by the third party and is open to buyers and sellers of a particular industry.

4. Vertical and horizontal e-marketplaces

It provides online access to the organizations vertically across each segment of the particular industry sector. Buying or selling through vertical and horizontal e-marketplace helps in increasing the operational efficiency of businesses.

Types of Ecommerce Marketplace

Benefits of E-commerce Marketplace

Business benefit

1. It provides the transparent purchasing process such as prices of the product, availability of stock which can be accessed on a single platform.
2. It provides better opportunities for suppliers and buyers for establishing a new trading relationship with other businesses.
3. The concern for time trading across geographic is eliminated due to the online platform that operates round the clock.

Buyers benefit

1. To compare with single website, the buyers get huge range of products available for them. Thus, it helps them to find a most reasonable price for the best quality product.
2. The trusts establishment vendors can also find buyers to build a trading partner by dealing exclusively with them.
3. Updated information on price with real-time functionality and availability makes I easier for the buyers to get the best deal.

Sellers Benefit

1. It enables oversea sales by providing opportunities to the trade in the international e-marketplace.
2. There are some smaller stores or vendors who do not have the surety for establishing their own e-commerce websites to gain the visibility of people.
3. Regular exchange of products between the new and old vendors is quite possible which streamlines and maintains the standardization of the business.

Challenges & Solutions to E-commerce Marketplace

There can be many challenges and solutions available for e-commerce marketplace, out of which getting a right e-commerce website designed  for your products and services is one of the most important and tricky one. 

      1. Attraction

While, the most important challenge is to, attract the buyers and sellers to grade in e-commerce marketplace. Another challenge can be to make them active user for a long time.

2. Connection

The process of connecting buyers with relevant sellers plays another important role in e-commerce marketplace. To solve this issue, the platform of the owner must use different methods like tracking buyers and sellers behavior, etc.

3. Trust

The trust between buyers and sellers is another crucial factor that is involved in achieving the conversion between them. To build the trust, the platform owners must fall back on the traditional way of implementing digital twist.

Conclusion

E-commerce market streamlines the business productivity through a simple portal where the manufacturers can sell their products and services directly to the customers. This helps the customers to find the ever useful product in one place. The marketplace owner is highly responsible for the processed transaction to deal with third-party vendors.