Importance of Video in Digital Marketing

In today’s economic world of competition, the video marketing techniques are flooding on social media outlets and websites. These days, every type of business use videos to promote in business either internally or externally. It is not too hard to see why the videos are so popular in these days- only for one thing i.e. it is an easy to digest format which gives a rest to our eyes from the overabundance of textual information online. This is the reason, why the world reportedly watches 1 billion hours of YouTube social video per day. According to the stats, there are 97% of the marketers who claim that videos help customers to understand the products. Many digital marketing agencies claim that video marketing is progressing increasing and will reach new heights sooner than we think. According to Wyzowl statistics, 63% of the businesses have started using the video content marketing for their organization, out of which 82% of the businesses feel that video marketing is an important part to their strategies for their business.

importance of video

Importance of Video in Digital Marketing

Undoubtedly, Youtube is the largest social media platform for the videos and also the second largest search engine on the web all over the world. To help business outreach campaign efforts, videos play a central role. According to the HubSpot research, 54% of the consumers see the videos from brands which they support in comparison to email newsletters, 46% social image, and 41% content. It is also found that the video content was the most memorable (43%) in comparison to the text (18%) and images (36%). From traditional television commercials in the late 1960s to today’s YouTube, SnapChat, Facebook, there is no secret that videos have become a staple of our everyday lives. The best digital marketing services provider promotes videos and provides marketers with an attractive, versatile and extremely shareable medium to reach to their customers directly.

What is Video Marketing?

The definition of video marketing is actually not complex but yes it is quite simple. Think it in this way; if an image worth thousands of words, then how much value can be a video? It is the forward facing marketing strategy which integrates the engaging video into your marketing campaigns. It can be used for everything from building customers rapport, to the promotion of your brand, services or products. By 2019, the internet video traffic will account for about 80% of all consumer internet traffic.

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Nearly 50% of the videos are watched on the mobile devices and it is found that videos up to 2 minutes long get most engaging response from the audience. Additionally, the medium of video marketing can be served to present how to promote customers testimonials, live events and deliver viral content. According to the reports of Cisco, over 80% of the traffic on websites is consisted by video by the year 2021, because 81% of the businesses are now using the videos for marketing their products and services.

Need of Video in Digital Marketing

There are several reasons which explain the need for videos in digital marketing services as given below:

  • Boost Conversion & Sales

With the help of videos, you can earn some serious money on adding the product video on your landing page which increases the conversion by 80%.Studies show that about 74% of the users who use to watch the explainer video about the product have subsequently bought it.

need of video

Boost Conversion & Sales

  • Great ROI

About 83% of the business says that videos provide good ROI, and are mostly put off which clearly explain the product clearly enough. Even though the production of the video is neither yet easiest nor cheapest tasks, does it pay off big time.

  • Google loves Video

Video helps you to increase the time spent on your website by your visitors. According to the Moovly statistics, you are 53 times more likely show up first on Google, if there are videos embedded on your website.

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  • Explains Everything

According to the researchers, 98% of the users watch explainer videos to learn more about the products or services. This is the reason why 45% of the businesses who use video marketing say that they put explainer videos on the homepage of their website.

  • Appeals to Mobile users

There are about 90% of the customers who watch videos on their mobile devices and the views of the mobile video have grown more than 233% from 2013 till now. YouTube reports about 100% rise in mobile video consumption every year.

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Recent trends about using Video in Digital Marketing

According to the recent trends, about 90% of the consumers claim that videos help them to make the decision for the purchase of their product. By the year 2019, the global consumer Internet video traffic will reach up to 80% of the entire consumer's traffic. Every day, Facebook generates about 8 billion videos views on average. By the year 2020, the medium for online videos will make up more than 80% of all consumer traffic. After Google, YouTube is called to be the second most trafficked sites, according to Alexa. There are 78% of the people who watch online videos every week and 55% of view online videos every day. According to the reports of Google, nearly 50% if the internet users look for videos which are related to the product or services before they visit a store.

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Recent Trends of Using Video in Digital Marketing

The shoppers who view demo videos are about 1.81 times more likely to make a purchase for their product than the non-viewers. As per the reports of SmallBizTrends, the social media can generate 1200% more shares than the images and text (combined). The post of videos on Facebook has 135% greater organic reach than the photo posts on Facebook. The reports of Unbounce states that including a video on your landing page of your website can increase the conversion rate of your website by 85%. About 59% of the senior executives agreed to the statement that if the text and videos (both) are available on the same topic on the same page, then the user first prefer the video rather than the text.

What should be the Ideal Length of Video on Different Platforms?

Videos have been an integral part of our day-to-day lives in the field of digital marketing services. It has evolved significantly during that time. To some extent, the length of your videos must depend upon what type of videos are you producing. According to the HubSpot, 5% of the audience stops watching a video after a break of 1 min and 60% by 2 min. As per the reports, the top most social media platforms like Instagram, Twitter, Facebook and Youtube they all have different dimensions and time limits for the videos to be posted on. HubSpot has discovered that Instagram videos that receive the most comment averaged with 26 seconds in the videos. Our brains can process visuals 60,000 times faster than the text. To post a video on Instagram, there is a limit of only 30 sec, because viewers scroll after 1 min watch of your videos.

length of video

Another top social media platform i.e. Twitter, it has the video duration time of 45 seconds, as Hubspot has calculated that Twitter’s #video of the day has averaged with 43 sec. This platform innate brevity also applies to the videos. Now, come the Facebook which has the duration time of 1 min long videos. Users like to snappy videos which they can quickly like or share before they scroll down. The duration limit on YouTube is about 2 minutes, which is the most engaging platform for videos. Users like to spend their time more on YouTube because they easily find the specific information about their search. On Linkedin, the duration time of videos is actually 35 seconds.Viewers who watch the first 3 seconds of the videos are most likely to finish it, so we must make sure that our video must hook them with vivid first 3 seconds.

[Also Read: Importance of Digital Marketing for Startups]


For digital marketing solutions, the videos are the most popular content forms which are not likely to be going anywhere all over the world. Videos are not only for fun but also provide the best resourceful information for your searches. The more you will come to know about your positive practices, the more likely they are sticking around you.

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