The only solution to this is to provide as much information about the product as you can. The sizes, material, weight, dimensions and any other pertinent information generally depends upon what the product is. Therefore, use descriptive words rather than simple technical terms because they have greater impact on the customer.

• Hiding Contact Information

On every page of your website, you must place contact information in an easy to find area. The most obvious places to put your contact information are either in your header section of the website or on the top sidebar or can also place in the footer of your website. You must also provide multiple means of communication, if possible like contact no, email, etc.

Hiding Contact Information

Contact form, mailing address, phone number and mailing address all adds a level of trust in your customers. You must always remember that the more is the experience or technical the product that you are selling, the more will likely a consumer is going to need more contact information from your website to contact you.

• Long Checkout Process

This is one of the most damaging mistakes that often occur while creating an e-commerce website. You have to make it quite easy as possible as you can so that your customers can hand over their credit information and complete their order. The more steps you put between them by placing an item in their cart and payment, the more will be the chances of them to leave the site without purchase.

Long Checkout Process

The ideal checkout process must include a single page for the consumers for checking their orders and entering into their billing and shipping information and confirmation page before they submit their order. Anything more than that is only an obstacle which refrains them to complete the process of checkout session.

• Requiring Account to Order

This ties in directly to the previous item. If you need a customer to sign up for an account before they can place an order, then it is another bad obstacle which you have placed in their path. Which is more important to you is getting the order or capturing the information of the customer? Remember that the second option may lead to losing some valuable customers.

Requiring Account to Order

There is an easy fix for this, instead of asking the customers to signup an account before they make a purchase or an order, offer them the option at the end of their ordering process. Give them the option to save the information on their account to take place the future orders in an easier manner or to track the status of their current order.

• Inadequate Search Engine

If the customer knows about what they are exactly searching for, then many will opt to use a search engine instead of sifting through the categories and filters. You must make sure that the search features on your website works well and must have filters for letting customers refine their results. You must include a manner for customers to filter their search results by category to eliminate this problem.

You must make sure that the e-commerce software that you are using has a good inbuilt search engine or look for a plugin to extend its functionality. Ideally, an e-commerce search engine must let the users search by keyword and then they must refine the result which is based on the categories which your website includes.

• Lack of Payment Options

There are a number of websites out there which only allow the users to pay with Visa or MasterCard or only to pay with PayPal account. There is no reason for this anymore. But what about that person who does not have a credit card, Mastercard and wants to pay straightly from their Bank account? For this reason, you must provide a number of payment options to optimize the no. of orders you get.

Lack of Payment Option

You must use the payment service which lets customers pay with each major credit card, and also with an electronic check. By adding Paypal checkout option also increases the choices that your customers have, by making them more likely to purchase from you. You must consider different consumers have different preferences when it comes to making online payments.

• Not Mobile Friendly

Mobile friendliness matters a lot to design a creative website. Around 79% of the people bounce back and search for another site if they don't find the information they are seeking instantly and since currently, more than 40% of the searches happen through mobile instead of desktop or tablets (and the figure is growing continuously) so it is obvious that you will lose a huge chunk of your visitors or potential customers if your site is not mobile friendly. By not having a mobile-friendly site is one of the common website mistakes and is one problem that you need to solve ASAP.

50% of the people said that even if they like a business, they will use them less often if the website is not mobile friendly. Around 61% of the people say that if they did not find what they were looking for right away on a mobile site, then they’d quickly move on to another website. Only 9% of the users will stay on the mobile site or app if it does not satisfy their needs.

Conclusion

Some of the common mistakes of ecommerce web design development may only impact your conversion by a very small percentage, maybe less but others can significantly inhibit the conversions and can cost you a great deal of revenue. Never think that just a 0.5% or 1% conversion loss in your website and isn’t a big deal because, in reality, it can cost you way more than you estimate. So it is important to make your ecommerce website designed professionally, keeping all technical & non-technical points into account.