Why Content is King in Digital Marketing

In today's, digital world, content marketing is not a new concept, but it is an important concept than ever before. Content is the king in digital marketing field and is increasingly working its way to the forefront of all digital marketing strategies, as it becomes the most prominent factor which reaps the big rewards. Can you even imagine what Facebook, Twitter, LinkedIn, etc would look like if they do not have any content? There would be blank spaces which no one would like to visit, because there is no need for visit. As brands strive to reach today’s customers where they spend their most of the time online, the content marketing has dominated the marketing industry for several years. According to Shai Aharony, “Content is the backbone of any drive to interact with your readers or customers. It is the most important opportunity you have to impress the reader with your knowledge, expertise or ethos. The quicker publishers realize this, the quicker their websites take the place they expect in the industry of their choice.” People are now watching, reading, listening, streaming and posting more content on digital media than ever before. They spend about 456.1 minutes each day digesting the information from the internet.

content marketing

The power of content marketing has been proven by the fact that more than 90% of the businesses have decided to turn their organization’s website into the content marketing strategy. In short, there is no exaggeration in stating that every successful organization uses the strategy of content marketing to climb the ladder of success. On the goals of content marketing, it optimizes the values of organizations and audience value by providing and enabling the right content all across the right channels. We have seen the rise in the culture of content because the brands are publishers and the employees are also becoming publishers. Content marketing is the backbone of any drive for interacting with your readers or the customers. It is the most crucial opportunity by which you can impress the reader, your audience with your knowledge, expertise or ethos. Content has become everything from text to videos to images to podcast and many more.

What is Content Marketing?

The traditional marketing is becoming less effective by each and every minute, as the forward-thinking marketer, you know there has to be a better way. The content marketing is referred as the strategic marketing approach that focuses upon creating and distributing the valuable, relevant and consistent content for attracting and retaining the clearly defined audience to drive profitable customer’s action. Instead of picking your products and services, you can provide the niche and relevant content to your prospects customers to help them to solve their issues. According to the annual research, the vast majority of marketers are using the content marketing strategy to increase the productivity of their business. In fact, it is mainly used by many top players in the organizations which include P&G, Microsoft, Cisco-System and John Deere.

content marketing

[Also Read: Importance of Video in Digital Marketing]

In January 1996, Bill Gates wrote an essay which is titled as “Content is the King”, which was published on Microsoft Website. He also says that content is where I expect much of the real money will be made on the internet, just as it was in broadcasting. Essentially, the content marketing is the functioning in multitude of increasing visibility, encouraging backlinks for SEO, generating new customers, etc. It is a kind of long term strategy which focuses on building a strong relationship with your target audience and gives them the high-quality content which is relevant to them on a consistent basis. Content marketing is the savvy marketer’s response to the new, and also the buyer-driven, relationship-based and digital marketplace. The content is the information or the communication which is useful for any person to understand the concept and idea behind the information being shared.

Need of Content in Digital Marketing

Below are given are the needs of content in digital marketing and the several reasons why content is called to be the king in digital marketing as:

need of content market

Need of Content Marketing

Benefits of Content Marketing

We know all that content is the king in digital marketing services and is very much important for the survival of business in digital age. According to the fact only 9% of the B2B marketers consider their content marketing to be effective and about 27% of all the marketers have documented storey in content. Below are given some of the crucial benefits of content marketing in digital marketing service platform as:

  • Better SEO

In earlier days, the keyword stuffing was the way to dupe search engines into ranking your page on the top in the results, but now content has assess that quality. When you produce high-quality content, Google will give more opportunities to put your page in front of best results.

  • Increased Website traffic

With consistency of delivering the niche content comes with increased website traffic. The more relevant and valuable is the content which you create in your niche, the more is that people are likely to find your website.

  • More Leads

The consumers have access to tools and resources which allows them to take careful purchasing decision. By creating great content is singularly the most powerful way in which we can generate more leads for our business.

  • Enhance brand image

Before consumers make a purchase, the good brands often earns the respects of people, simply with the help of the quality of the content. With the help of great content, you can keep yourself in control of your business reputation.

  • Greater brand authority

With so many businesses attracting the attention of audience, it takes an established footprint through great content to actually win the audience. As we all know that it is the age of globalization, therefore all social media platforms levels the playing field to compete with others across the world.

benefits of Content marketing

  • More sales

By creating the content which engages your readers help you to increase your lead conversion and results in more sales for your business. The great thing about it is that it’s non-disruptive and naturally invites the members of your target audience for engaging their organizations.

  • Increased brand loyalty

With the help of content marketing, you can gain the customers first by converting the readers into the first time buyers and then can also continues on the influence those first time buyers to become your repetitive customers.

  • More brand visibility

There are millions of organizations who strive to be seen by the customers online. The only way to stand out from other businesses and establish your brand is by regularly interacting with your audience with the help of keeping great content.

  • Improve customer relationships

It is always been important for every business to make the customer’s relationship long-lasting. Content in a great manner address the requirements of your customers and tackle any form of problems which they might face with your products or services.

  • More Credibility

Reviews and the testimonials are one of the most important forms of content among the people looking to make a purchase for your products and services. People can get to know more and more about your services with great niche content.


Content will continue to be the most effective strategy and marketing tool in a business toolkit. It is crucial to think through the prospect of strategy before starting a new campaign. It will help you to communicate information that your ideal customers are interested in reading, leading to better and efficient results.

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