How Sales CRM Software Helps Business

CRM software is not simply the address book, it empowers your team to build to relationships more effectively and provide the best experience with your customers from evaluation to purchase and beyond. Basically, the CRM or Customer Relationship Management is the software who helps the individuals and teams to increase their customer communications and efforts for sales. For every dollar spent, the average return on investment for CRM is $8.71, according to the Nucleus Research.CRM software literally helps to boost sales and leads, back to 2012; it is published in news report, that more than half of all the organizations, around 54% is expected to improve their sales with CRM.

What can CRM do?

When your organization has started, then tracking customers by email, address books and spreadsheet made sense. But, now when your company starts growing more and more, your business will face many problems without an intact CRM system in place, such as:

With the help of CRM sales process, you can constantly improve your sales methods, accurately predict your sales, get new hires up to speed quickly, and provide a better customer experience. To increase your sales growth through CRM software, you can share the information across your team, can monitor the sales cycle closely, track social media presence, capture leads and prioritize the important request from clients.

Use of CRM Software for Sales

The biggest challenge that salesperson face without fear of over-simplifying, is how to quantify and follow-up your leads. CRM is a tool which not only solves those key problems but also is able to handle other, no less pressing issues. It helps business in several ways, such as:

  • Plan and time-manage like a pro
  • Enjoy a safe storage space
  • Prepare activity report
  • Stop surfing, start targeting,
  • Stay up-to-date on what’s happening
  • Show up the time for new sale
  • Rationalize your sales moves
  • Know what actually your customer really need
  • Cut down on admin tasks and saves money

Uses of Sales CRM

To increase your sales by using the CRM involves many factors for business. You can use your CRM to know your customers and pitch them better. To prioritize your leads for better results, CRM software plays important role in it. You can handle your customers in better and efficient manner, so always be present when your customer requires you. You must build a strategy that must work for your industry, among which 55% of people are making their lives in sales lack sufficient empathy. You must renew you dead opportunities, as there are large % of leads that are not able to crack, so these leads are either qualified by some other suppliers. The optimization must be done for increasing your call performance because around 40% of established salespeople experienced serious unwillingness to make calls.

Role of CRM in Sales

CRM software can help you to manage your business and grow by managing many sales processes, lead scoring to enhance the long-term relationships. In the year 2010, a study revealed that there are many fastest growing companies which use CRM technology to turn more sales leads into revenue. According to the reports around 63% of companies are with highest annual growth in terms of revenue from sales lead. CRM applications are when used properly in the right manner; they can help sales team by tapping data collected on each customer or lead. According to the research from SalesForce, CRM software applications have the ability to increase the sales upon 29% for better results.

Here are several points that describe well about the role played by CRM Software Development Company in the field of sales business such as:

  • Improved Lead Management

As per the study, it is revealed that about 34% of companies are featured with the highest revenue growth from sales leads in 2010 and they were still using lead management technology such as CRM. This software offers deeper insight into prospects profiles and robust analytics for identifying the quality leads to paying attention in first place.

  • Effective Cross-selling

CRM gathers a lot of customer’s data like purchase history, behavior patterns, and the preference to identify their requirements. It also creates personalized offers which are likely to be highly relevant for the customers. CRM application increases not only the sales and revenue but also the satisfaction level of customers with the service.

  • Less Routine task

CRM Software is effective in handling the mundane processes which makes slight difference to profitability, but it needs a lot of time on daily basis. Instead of it, sales agents can focus on closing the deals and reaching out to the clients. Moreover, CRM is not prone to the human factor; it is the proof against different types of errors.

  • Tracking & Analysis

CRM software is capable to track the data of sales and leads, enables us to evaluate the return on lead investments. It also shows that which lead sources bring most revenue to concentrate on them. According to the analytics, it is recorded that it include creating sales forecast, monitoring pipeline, spotting points, effective budget management.

  • Builds Customer Relationships

Today, business is more focused upon winning the loyalty of the customers rather than gaining more new clients. Building trust with customers has become one of the most crucial and foremost tasks.CRM development provides the multiple opportunities to create a loyal customer base. It collects the customer's details and provides the information to them about each interaction that they had with them.

Growth & Stats of CRM Sales

At a staggering rate, CRM Software Industry continues to grow at fast pace. Each year the new statists are reported based upon the trends of CRM. For every growing business, CRM is the heart and soul of each organization. In 2017, the increased use of mobile CRM software was seen.  There are about 91% of companies with more than 11 employees which are now using CRM software. The average rate of return on investment for CRM is about $8.71 for every dollar spent. CRM helps to increase the sales by up to 29%, sales productivity by up to 34% and sales forecast accuracy by up to 42%. According to Aberdeen Group, the effective organization for sales is 81% more likely to be practicing consistently by the use of CRM.

 According to a research by Innoppl Technology, around 65% of sales reps who have adopted the mobile CRM have achieved their sales quotas and 12% of business is still using cloud-based CRM. When sales add social networking and mobile access to CRM application, it is found that the sales reps saw their productivity increase by 26.4%. Research from Capterra states that 47% of polled CRM users had a significant impact on customer retention, and an equal percentage said their CRM had a significant impact on customer’s satisfaction. The revues for CRM sales software are expected to reach $80 billion by the year 2025.

Benefits of CRM in Sales

In today’s competitive market, CRM clearly dominates the worldwide software system. What is that which compels the organizations to invest more money in CRM?  According to the Gartner’s report last year, the worldwide sales for CRM software reached $36.5B in year 2017. The CRM software is the second largest enterprise software market after ERPs, according to today’s perspective. We have reviewed many times about how a good CRM strategy can help companies,(small to large business) to achieve success in their business.  Meantime, given below are the important benefits of CRM software in business as:

  • Increase Sales

The reason to adopt CRM strategies is most obvious due to its higher productivity in business. The best CRM software Development allows you to follow the quality leads and thus can reduce the wastage of time. Sales cycles are reduced and win rates are improved. However, you can check the customer's histories what do they buy, to identify the potential leads, up sell opportunities and repeat customers. CRM Software also helps to identify the most valuable customers and can to increase the conversion and engagement; it can create a customer reward system.

  • Increase profitability and efficiency

Profitability is more than just increasing sales. It is the process of creating efficient business operations to make sure that your sales opportunities are not lost at any cost and not minimized. With the help of CRM implementation, employees can access the important data quickly to serve the needs of customers or to address the business process faster in a cortical manner. Tracking of customer’s engagement can also be done, such as the emails or calls and are required actions which can be routed to the right department to immediately address concerns.

  • Allow fast, reliable strategic and tactical decision

With access to real-time data, a well-informed manager can make the adjustments quickly to react to the market trends. CRM development allows you to cull insights accurately from real-time and on-location data. More accurate data also allows you to pull together the best raw practices by different departments to improve the further business operations.A more integrated collaboration between the sales, events, and logistics can be replicated in other territories.

  • Reinforce data security

Instead of disparate and disconnected desktops, a confidential customer data and trade insights are kept in centralized CRM software systems. This defines that you can focus your budget, human resources and capital infrastructure on one item.The parameter can also be set so only the authorized employees can access the data, while to keep a close tab on a single channel for possible breach will also a plus advantage.

  • Increase productivity

Today, the mobile technologies allow field teams to access the CRM data such as customer’s information, purchase and delivery information, product description, etc; and make the decisions or the reports in front of the customers. To increase the productivity of application of mobile CRM includes, checking real-time inventory, checking customer credit limit, relieving alerts like out of stock, etc.


CRM software is highly important to manage the business data and it plays crucial role in sales department also. It helps to keep the address record, personnel data, email address, etc of the customers, to keep a track record for future use.

Submit your Application

Follow To Stay Tuned With Us On Social Communities
Impressed? Let's Talk About Your Needs! Contact Us
Share Alt Text:
Software Development Company Tekshapers  Tekshapers logo Software Development Company, CRM & ERP Development 4.6 stars, based on 1088 reviews